Advergaming Effectiveness
Studies have proven the effectiveness of in-game advertising
• Familiarity with the brand increased by 64%
Brand ‘rating’ increased by 37%
Average purchase consideration increased by 41%
Average ad recall increased by 41%
Source - Massive Inc./Microsoft
• Unaided “Top of Mind” Brand Awareness -up 27.6%
Overall opinion of Brand - up 24.7%
Consideration of Brand for next purchase -up 19.6%
Source - Wild Tangent Branding Study on Chrysler Dodge campaign
• “Pervasive product integration in video games can be highly effective,
leading gamers to not only recall featured brands
but also recommend them to friends or rate them highly.”
Source - Neilson Interactive Entertainment
• “Increases of up to 60% in product rotation during purchase-based promotions”
Source - SAI Interactive
