Why Advertise in Games?
• “Electronic games are capturing a larger share of
consumer time at the expense of traditional media.”
Source: University of Michigan
• “Over 70 million adults over the age of 25 are playing games."
Source: The Yankee Group
• “Advergaming will become a standard part of interactive
advertising, especially as users become more annoyed
with other ad types.”
Source: Gartner Group
• “A person's ability to memorize is 10 times higher
when playing than watching television. A brand
that is present in a game is recorded in one's memory
that is present in a game is recorded in one's memory
more quickly and more profoundly than if it appears
in a TV commercial."
in a TV commercial."
Source: University of Michigan
