Search Engine Marketing
Search Engine Marketing (SEM)
SEM is an internet marketing strategy aimed at promoting websites by achieving a higher
ranking in the search engines such as Google, Yahoo and Bing. This is achieved through
the use of SEM tactics such as Search Engine Optimization (SEO) and paid placement
such as Pay Per Click (PPC).
We implement a holistic approach to search engine marketing where multiple components
work together to drive and convert your target audience. We start by learning about your
business goals and objectives, what will a successful campaign mean to your business?
Then we implement a sound on-page SEO strategy aligning meta data to your
targeted key phrases. A formal link building campaign is set in motion to build your
presence in relevant directories, business listings, social bookmarking sites
and many more.
For many companies we focus on local search through google places optimization and local
directory listings. This localized strategy has yielded great results for our clients focusing
on a specific geographic area.
We will leverage PPC campaigns to augment our organic search efforts as part of an overall strategy.
