Social Media for Politics

Using social media is a very powerful outlet to use in the world of politics. Having your name

and your campaign spread virally through engaging in social networking sites and blogs is

the ideal way to generate buzz.

 

There are important things to keep in mind when running a successful political campaign online

and Green Lion Digital Marketing will help you along and manage the entire process. There are

key factors to follow when running an online political campaign:

 

1.      Create campaigns for your supporters, not for yourself

2.      Be where the discussion already is

3.      Focus your relevancy

4.      Passionate content drives community

5.      Multiply your budget, don’t just spend it

 

Email is out, social is in: Email has stopped being effective a while ago. It’s time to convert those addresses you have in your address book to Facebook Fans.

 

Social Media is about becoming relevant. With a limited time and budget, Facebook is a great place to focus. With the amount of users on Facebook, word rapidly spreads and populates. If you note the growth of Facebook vs. all other social networks, it is easy to see how it excels far beyond any other site on the Internet in popularity.

 

By nature of the web, most people will ‘bounce’ off of any website. Focus on what you want your supporters to do ‘first’ and make sure that this focus is reflected on your website.

 

Facebook is so successful because it is an easy way for real people to document and discuss physical events. This is also very important to any political campaign: allowing people to be able to engage, communicate and understand.

 

·         Every appearance generates new content

·         Make sure that content makes it to the web

·         Content of and by your supporters is the most important

·         Every commercial, advertisement and message should drive to 1 call to action

·         “Join the discussion” first

·         “Invite others” second

·         “Help fuel the fire (donate)” third

·         Every political goal should be put in terms of what that goal means for the individual

·         Hope, change

·         Jobs, money

 

Green Lion Digital Marketing has teamed up with Yovia to help people advertise and grow through the social media market. Yovia is the first People Engine. They have harnessed a powerful group of people 93,241 strong that can help jumpstart your campaign. Spread your word today with the first measurable, results-driven solution for search, and social media.